Cognism vs Lusha
A side-by-side look using only facts from each vendor’s own website, both listed under Prospecting & Data. We don’t score or rank them: the right choice depends on your team, stack and region.
| Cognism | Lusha | |
|---|---|---|
| What it does | B2B contact and company data with verified mobile numbers, intent data and CRM enrichment. | B2B contact and company data with buying signals, available in-app, via API and inside AI assistants. |
| Categories | Prospecting & Data | Prospecting & Data |
| Pricing model | Quote | Freemium |
| Regions | Not yet verified | Not yet verified |
| Languages | Not yet verified | Not yet verified |
| Integrations | Not yet verified | Not yet verified |
| Pricing page | Cognism pricing ↗ | Lusha pricing ↗ |
| Full listing | Cognism on AI Sales Bench | Lusha on AI Sales Bench |
| Last checked | 14 Oct 2026 | 14 Oct 2026 |
The verdict
Both sell B2B contact and company data, but they buy differently. Lusha is freemium, so you can start without a sales call, and it's available in-app, via API and inside AI assistants, with buying signals. Cognism is quote-based and leads with verified mobile numbers, intent data and CRM enrichment. Start with Lusha if you want to try data on a free tier or pull it into AI assistants. Talk to Cognism if your team lives on the phone and needs verified mobiles plus intent data enriched into the CRM.
Best for
- Cognism: Phone-heavy teams that need verified mobile numbers, intent data and CRM enrichment.
- Lusha: Reps and small teams that want to start free and use data in-app, via API or inside AI assistants.
Decision table
| If this is you… | Look at |
|---|---|
| You want to start on a free tier | Lusha (freemium) |
| Verified mobile numbers are the priority | Cognism |
| You want contact data inside AI assistants or via API | Lusha |
| You need intent data and CRM enrichment | Cognism (Lusha offers buying signals) |
| You need confirmed coverage in your region | Ask both: not yet verified for either |