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Apollo vs Lusha (updated October 2026)

Short answer: Apollo has a free plan and no published paid entry price we have recorded; Lusha has a free plan and no published paid entry price we have recorded. Both have a free plan, so the split is scope: Apollo adds outreach execution to its data, while Lusha focuses on data and buying signals delivered in-app, via API and inside AI assistants.

Updated October 2026. Prices checked 15 Oct 2026 on each vendor’s own pricing page, in US dollars. See the AI Sales Tool Pricing Index.

A side-by-side look using only facts from each vendor’s own website, both listed under Prospecting & Data. We don’t score or rank them: the right choice depends on your team, stack and region.

The verdict

Both are freemium B2B data tools, so you can try either without a sales call. Apollo combines B2B data and intelligence with outreach execution, and we also list it under Outreach & Sequencing. Lusha sells contact and company data with buying signals, delivered in-app, via API and inside AI assistants. Pick Apollo if you want to find and email prospects in one tool. Pick Lusha if you want data piped into the tools you already use.

Best for

• Apollo: Teams that want data and outreach sequencing in one tool.
• Lusha: Teams that want contact data and buying signals inside their existing tools or AI assistants.

Decision table

This verdict is based only on what each vendor says on its own website, checked 14 Oct 2026. We haven’t tested either tool hands-on.

Keep comparing

• All Outreach & Sequencing tools
• All Prospecting & Data tools
• AI sales tools for 2026, by use case

Details change often. Always confirm with the vendor before you buy. Vendors can claim or correct their listing for free.