Launch17 Oct 2026

Tottenham Hotspur launches Ask Spurs, an Agentforce agent for fans

Tottenham Hotspur has launched Ask Spurs, an Agentforce agent available in eleven languages. Salesforce says it has an 86% engagement rate, with 20% of interactions resolved by the agent alone, and hands the rest to people.

Source: salesforce.com

On AI Sales Bench: Salesforce Sales Cloud (AI for Sales)

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