AI in your CRM: a roundup of CRM AI tools

By the AI Sales Bench editorial team · Published 14 Oct 2026 · Updated 14 Oct 2026

In short: Most CRMs now ship AI features: assistants such as Zoho’s Zia, Freshworks’ Freddy AI and Microsoft Copilot, plus AI agents, insights and automation. The right choice usually depends more on your existing stack, team size and channels (including WhatsApp-led selling) than on any single AI feature.

Who this is for

Sales leaders and RevOps choosing or upgrading a CRM.

What to check before you buy

Stack fit. Microsoft 365 shops may lean to Dynamics 365 Sales with Copilot, and HubSpot users to Sales Hub. Migration cost often outweighs feature differences.
What the AI actually does. Ask for demos of data entry, summaries, forecasting and agents on your own data.
Messaging channels. If you sell over WhatsApp or Instagram, look at Kommo and respond.io.
Built-in calling and email. Close lists built-in calling and email.
Team size and pricing model. HubSpot Sales Hub, Zoho CRM, Attio and Bitrix24 are listed as Freemium. Others are Paid.

Tools compared

All 13 tools below are listed on AI Sales Bench. “What it does” is taken from each listing, which is built from the vendor’s website. We don’t list prices because they change; open a listing for the vendor’s pricing page.

Tool	What it does	Pricing model
Salesforce Sales Cloud (AI for Sales)	AI capabilities built into Salesforce's sales CRM for sellers and sales managers.	Paid
HubSpot Sales Hub	AI sales software built on HubSpot's CRM for prospecting, pipeline management and deal closing.	Freemium
Microsoft Dynamics 365 Sales	Microsoft's agentic CRM with sales insights, automation and Copilot for sales teams.	Paid
Zoho CRM	AI-powered online CRM (with the Zia assistant) for managing sales and customer operations.	Freemium
Pipedrive	Sales CRM for pipeline management, with AI-powered report creation and built-in meeting intelligence.	Paid
Freshsales	Freshworks' AI-powered sales CRM (Freddy AI) for capturing leads and managing deals.	Paid
Attio	CRM for revenue teams with AI agents for building pipeline and managing deals and accounts.	Freemium
Close	CRM with built-in calling, email and an AI teammate that qualifies leads, books meetings and updates records.	Paid
folk	AI CRM to prospect, engage and close deals in one platform.	Unverified
Breakcold	AI-native CRM for salespeople and AI agents selling via email, calling, LinkedIn, Telegram and WhatsApp.	Unverified
Bitrix24	All-in-one workspace with CRM, tasks and online meetings for running sales.	Freemium
Kommo	AI CRM for messenger-based sales, automating conversations across WhatsApp, Instagram, TikTok and more.	Paid
respond.io	AI customer conversation platform unifying WhatsApp, TikTok, Instagram and Facebook chats for sales and support.	Paid

See all CRM AI tools →

Frequently asked questions

Do I need a separate AI tool if my CRM has AI?

Often not for basics like summaries and data entry. Specialist tools still go deeper on call coaching, forecasting or prospecting data.

Which CRMs have a free plan?

HubSpot Sales Hub, Zoho CRM, Attio and Bitrix24 are listed as Freemium in our directory. Check vendor pricing pages for limits.

How we wrote this

We don’t claim to have tested these tools. Facts come from our listings (checked 14 Oct 2026 against each vendor’s public website). Pricing models marked “Unverified” mean we couldn’t confirm them on the vendor’s site. Read how we evaluate tools and our editorial independence policy.

Editorial note: no vendor paid to appear in this post, and it contains no affiliate links. Any future affiliate links will be labelled “Affiliate link”. Tool descriptions come from each vendor’s own website, as recorded in our listings with the date we checked. Drafted with AI assistance from the facts in our directory and reviewed by the AI Sales Bench editorial team. Spotted an error? Email hello@aisalesbench.com.