What does an AI CRM cost in 2026? Entry prices for 20 tools

By the AI Sales Bench editorial team · Published 19 Oct 2026 · Updated 19 Oct 2026

43-second video summary (with sound). AI voice.

In short: We checked the pricing pages of the 20 AI-assisted CRMs in our directory that publish a price. The cheapest paid plan runs from $9 to $79.20 a month, and the middle price is $23.50. Close, Freshsales and Twenty start at $9 per user. 15 of the 20 prices assume you pay for a year upfront, and 7 of the 22 CRM AI tools we list have a free plan.

All prices checked on each vendor’s own pricing page on 19 Oct 2026, in US dollars, before tax. Annual prices are shown as the monthly equivalent. Prices change often, so confirm on the vendor’s site before you buy. Not ranked, and nobody paid to be here.

Entry prices, cheapest first

This is the lowest published paid plan for each tool. It is the price to start, not the price of the plan most teams end up on.

Tool	Entry price a month	Unit	Billing	Free plan	Source
Close	$9	per user	Billed annually ($19 monthly). Solo plan, 1 user only	No	pricing page
Freshsales	$9	per user	Billed annually	Not shown (21-day trial)	pricing page
Twenty	$9	per user	Billed annually	No (30-day trial)	pricing page
Nutshell	$13	per user	Billed annually	No (14-day trial)	pricing page
Pipedrive	$14	per seat	Billed annually ($168 a seat a year)	No (14-day trial)	pricing page
Zoho CRM	$14	per user	Billed annually	Yes, up to 3 users	pricing page
Scratchpad	$16	per user	Billed annually ($20 monthly)	No (30-day trial)	pricing page
Capsule	$18	per user	Billed annually	Yes, up to 2 users	pricing page
Reachly	$19	per account (1 user)	Monthly only	No	pricing page
Copper	$23	per seat	Billed annually ($29 monthly)	No	pricing page
Day.ai	$24	per agent	Not clear on the page	Yes, with a condition (see note)	pricing page
folk	$24	per member	Billed annually ($30 monthly)	No (2-week trial)	pricing page
Kommo	$25	per user	6-month minimum; no monthly payment	No (14-day trial)	pricing page
Salesforce Starter Suite	$25	per user	Billed monthly or annually	Under review (see note)	pricing page
Insightly	$29	per user	Billed annually	No	pricing page
Attio	$35	per user	Billed annually ($44 monthly)	Yes, up to 3 seats	pricing page
Go4whatsup	$39	per account	Billed monthly	Yes	pricing page
Bitrix24	$49	per organisation (5 users)	Billed annually ($69 monthly)	Yes	pricing page
Microsoft Dynamics 365 Sales Professional	$65	per user	Billed annually	No	pricing page
Breakcold	$79.20	per account (1 seat)	Billed annually ($99 monthly)	No	pricing page

Notes. Salesforce: on 19 Oct 2026 Salesforce’s plan comparison listed a “Free Suite” at $0 per user a month, while its FAQ points to a 30-day free trial. We are checking what the free suite includes before we change our record. Day.ai charges per AI agent, not per person. Its page says workspaces with at least one Professional agent ($60 a month) can add colleagues free and deploy $24 Turbo agents, so a new team may start at $60. Scratchpad works on top of Salesforce and does not replace it, so you pay for both.

Not in the table: HubSpot Sales Hub has a free plan for up to 2 users, but on 19 Oct 2026 its paid Starter plan was shown at a limited-time 65% discount, so we have not recorded a standard price (pricing page). respond.io has no entry price recorded yet.

What changes what you actually pay?

Annual or monthly billing. 15 of the 20 entry prices assume a year upfront. Pay monthly and the same plan costs more: Copper is $23 a seat billed annually or $29 monthly, folk $24 or $30, and Breakcold $79.20 or $99.
Minimum terms. Kommo has no monthly payment. Its shortest term is 6 months, so its $25 entry plan is billed as $150 per user for 6 months.
The unit. 15 of the 20 charge per user, seat or member. The rest price differently: Bitrix24’s $49 covers an organisation of 5 users, Go4whatsup charges $39 per account, and Reachly’s $19 covers 1 user. Work out the cost for your team size, not for one seat.
Limits on the entry plan. Close’s $9 Solo plan is for 1 user. Capsule’s free plan stops at 2 users and 250 contacts. Zoho CRM’s free edition covers 3 users.
Trials instead of free plans. Pipedrive offers a 14-day trial, Freshsales 21 days and Twenty 30 days. None of the three shows a free plan.

Prices for teams in the UAE and Saudi Arabia

Some vendors show local prices. Go4whatsup lists its Standard plan at AED 149 a month in the UAE and SAR 149 in Saudi Arabia. When we opened Zoho CRM’s pricing page from the UAE, it showed AED 51 per user a month for Standard, billed annually, about the same as its $14 US price. Zoho also says local taxes such as VAT are added on top. More on regional options in AI CRMs for UAE sales teams and WhatsApp CRMs in the UAE.

Do they work in Arabic?

For GCC teams, language can matter more than a few dollars.

Zoho CRM: Arabic is one of 28 supported languages, per its pricing page (checked 19 Oct 2026).
Reachly: lists AI messages in English and Arabic on every plan (checked 19 Oct 2026).
Freshsales: Arabic interface with right-to-left support (checked 18 Oct 2026).
HubSpot: no Arabic interface, though it transcribes Arabic calls (checked 18 Oct 2026).
Pipedrive: Arabic is not one of its 22 interface languages, but right-to-left typing works in email and notes (checked 18 Oct 2026).

Full sources: Arabic CRM tools (in Arabic).

Prices or features?

This post is about what it costs to start. If you want to know what the AI in each CRM actually does, read AI in your CRM: a roundup of CRM AI tools. For every category, the AI Sales Tool Pricing Index has the same entry-price data with sources.

Frequently asked questions

How much does an AI CRM cost?

Of the 20 AI CRMs in our directory that publish a price, the cheapest paid plan costs from $9 to $79.20 a month. The middle price is $23.50. Most charge per user, and 15 of the 20 prices assume you pay for a year upfront. Prices checked on each vendor’s pricing page on 19 Oct 2026.

What is the cheapest AI CRM?

Close, Freshsales and Twenty have the lowest published entry price of the tools we checked: $9 per user a month, billed annually. Close’s $9 Solo plan is for 1 user only; its Essentials plan for teams starts at $35 per user a month, billed annually.

Is there a free AI CRM?

Yes. 7 of the 22 CRM AI tools we list show a free plan: Zoho CRM (up to 3 users), HubSpot Sales Hub (up to 2 users), Capsule (up to 2 users and 250 contacts), Attio (up to 3 seats), Bitrix24, Go4whatsup and Day.ai. Day.ai’s page links its free tier to workspaces that already have a paid Professional agent. Each vendor sets its own limits.

How much does Pipedrive cost?

Pipedrive’s Lite plan is $14 per seat a month, billed annually, which is one payment of $168 per seat a year. It has no free plan; it offers a 14-day free trial (checked 19 Oct 2026).

Do AI CRM prices include VAT?

Often not. Zoho says local taxes such as VAT are charged on top of its prices, and Pipedrive says its prices exclude VAT. Check the total at checkout before you commit.

How we checked

We don’t claim to have tested these tools. On 19 Oct 2026 we opened each vendor’s public, logged-out pricing page and recorded the lowest published paid plan, its unit, the billing basis and whether a free plan is shown. Where a page shows monthly and annual prices, we record the lower monthly equivalent, as in our Pricing Index. Where we could not confirm a detail, we say so in the table. The median is the middle of the 20 published prices, whatever the unit. Read how we review tools and our editorial independence policy.

Editorial note: no vendor paid to appear in this post, and it contains no affiliate links. Any future affiliate links will be labelled “Affiliate link”. Prices come from each vendor’s own website, with the date we checked. Drafted with AI assistance from the facts in our directory and reviewed by the AI Sales Bench editorial team. The video summary uses an AI voice. Spotted an error? Email hello@aisalesbench.com.